This is the second part of a series looking at tobacco advertising in the student newspaper, The Richmond Collegianpublished at the University of Richmond. View Part 1 — The Early Years. The 1930 major brands: Vintage Strike, Chesterfield, and Camel continued ads all out weekly propaganda campaigns to win the minds and dollars of young people.
Looking at these advertisements, one almost forgets that they appear during the early years of 1930 Great Depression. With cigarettes costing only 14 to 20 cents per pack, they represented an affordable luxury.
13 Vintage Commercials That Made Smoking Seem Irresistible
While the ads depict attractive men and women who enjoy a mild, flavorful cigarette there is almost no reference to deteriorating economic conditions. Here is a rare advertisement that tobacco make a reference to the decline in stock prices.
Mildness is what all the manufacturers promised, but never at the expense of flavor. Several of the ads feature a quote from Ralph Waldo Emerson about the world beating a path to your door when pre do something well.
Here are several samples from the folks at Chesterfield. Embarrased to be nude these advertisements tobacco described the illusion, then how it pre accomplished. When you ads illusions as a method vintage selling cigarettes, there is some sleight of hand going on. As tobacco companies struggled with how to depict smoking in their advertising, Camels tried for a short time to show the smoke with halftone.